Spain-based Stafmagazine did an write up on 120 LOVE in Spanish. Below is the English version:
120 LOVE was born as a Facebook group where fans of analog photography shared their photos; their taste for old cameras, techniques, etc ... The group was acquiring more and more repercussions so Paul del Rosario, its founder, decided to start making shirts to help finance this hobby. The idea was that 120 LOVE T-shirts do not have the typical photos of cameras or slogans, rather it was to manufacture T-shirts whose message was only understood by analog photographers like the one, such the shirt with the most popular designs "6 × 6", recognized by all photographers he meets.
Paul's interest in photography comes from his youth, when his father gave him his first camera, which led him to enter the photography club of his high school. He fed this hobby with courses and many hours in the darkroom until his graduation, after which for various reasons could not make photography his usual job. The love of analog versus digital format comes from its beginnings, and although he does not deny the latter, he promotes the use of the film in the digital era: "Many iconic photographers have developed their work in film, so my proposal Is: why don’t we follow in their steps with real film instead of manipulating the results with a preset in a computer program? " He has also declared his love for the 120 format, but as with the use between analog and digital, he does not shut out to use other formats or cameras: "Despite our love for the 120 format we use other formats to achieve the task we have to complete. Personally, apart from my Makina 67, my other favorite camera is my Nikon F".
One of the strategies to promote analog photography using 120 LOVE is to make it look like a sport, in the same way that a skateboard company has a team of skaters who represent their brand, they have a group of photographers around the world which do exactly the same thing. This wasn’t planned, but happened more or less naturally, really. Paul contacted some of the photographers, or the photographers sent him portfolios of their work.
About the manufacture of skateboards we commented the following: "Although we are not a brand of skateboard, we decided to make them because a skateboard is a perfect canvas to display photographs. We are great advocates of printing, and the extension of traditional printing is the skate deck".